Print fliers and post them in locations where students and parents are likely to visit. Great ideas are libraries, pizza restaurants, community centers, and gyms. Consider places where parents wait for children to practice – gymnastic and tennis centers, etc. Also, visit teacher stores and ask if you can leave your business cards on their counter or post a flier on their window/bulletin board. I know a tutor who went to Staples on their annual Back-to-School day and introduced themselves and handed out fliers and business cards to each teacher waiting in line to get in! Some were very receptive while others were indifferent. Give it a shot!
You will need to decide which type of services you will offer and the prices of them. Going to the other dog grooming salons in your area will give you a pretty good idea of what the average cost is.You can get an idea of what the common prices of dog grooming services are by going to the nearest dog groomer to find out. When starting out, it would be best to start your prices out low. After awhile, your business will grow and you can then raise your prices to keep up with the demand.
If you have uncovered low-competition keywords for your business, when people conduct searches on Google, your Twitter profile will definitely pop up in the organic listings.
Just as a small side note to the above idea, I don’t recommend letting employees make these phone calls unless you have a super exceptional employee that is dedicated to your business! People are good at picking out bad attitudes and an insincere phone call can really backfire!
Many people think to have a grand opening of some sort, but they forget to alert the press. Call the papers (and even the television media) in your area and let them know you are a new business and you are having your grand opening. You may be surprised who will show up to cover your event.
Have music in your store. Make it loud enough to hear, but not loud enough to interfere with any conversations. Popular music is good, easy listening is good. A store or other business without music sounds dead ands static. Very unappealing.
Sharing business and advertisement ideas is also another reason why people network. By getting to know others that have already paved the way, working out what their mistakes where or what they did right, will be good knowledge for you.
Most tested and proven small business advertising and marketing ideas are found completely outside of your core business. These ideas can then be tested and translated into any business you like. For example, I own a retail store and sell vacuum cleaners. But of the 42 separate marketing and advertising methods I employ, only one idea came from the retail industry. One out of forty two. In fact, the most profitable ideas I use come from the restaurant, medical, and insurance fields.