Print fliers and post them in locations where students and parents are likely to visit. Great ideas are libraries, pizza restaurants, community centers, and gyms. Consider places where parents wait for children to practice – gymnastic and tennis centers, etc. Also, visit teacher stores and ask if you can leave your business cards on their counter or post a flier on their window/bulletin board. I know a tutor who went to Staples on their annual Back-to-School day and introduced themselves and handed out fliers and business cards to each teacher waiting in line to get in! Some were very receptive while others were indifferent. Give it a shot!
Start by writing down everything that comes to mind about your key point. Don’t leave any ideas out. Silly ideas are encouraged. The more off the wall, the better. In fact, start by getting your craziest ideas down on paper.
You may not have the resources to advertise to a national audience, but you certainly have the means to make people aware of what you are doing. There are many relatively inexpensive ways you can advertise. This article lists some of the alternatives that you can take to improve your visibility.