Let’s say that your answer is four times. A new customer will average four purchases before they move on to another vendor. What do you have now? You have six new people that will buy from you an average of three more times. That’s eighteen more sales with no marketing costs at all. That’s not just one way to look at it. It’s the way to look at it.
You could also promote it for free by listing it as an event, and sharing the information with all brides (and women in a serious relationship) you know. And, of course, you could simply encourage all members of your sorority or organization to send personal Facebook messages to friends who are engaged.
Social Proof: If everybody else wants what you sell, your prospect will want it too. If your customer believes that there is a great demand for what you sell, they will believe it must be good. Small business owners should use testimonials, and referrals. They both serve the purpose of giving social proof.
You must usually hyperlink each of the web sites together. Readers really should have the ability to “Like” you on FB, discover your YouTube movies or stick to your Twitter feed. Your Twitter profile ought to link back to your Facebook profile and blog site. Whenever you generate links in between all your various social media profiles, you increase traffic.
Sharing business and advertisement ideas is also another reason why people network. By getting to know others that have already paved the way, working out what their mistakes where or what they did right, will be good knowledge for you.
A retail store or other small business is no place for your beloved shedding pet. Cats and dogs have an odor, no matter how much you love them. Some people are afraid of dogs. If you have a pet at your place of business, you are losing sales, I promise.
One shot ads, rarely get results. Most customers are just like you, they don’t jump on the band wagon the first time it passes through. They often need to visit your sales materials several times before they actually make the move to walk through the doors.
What people in that situation want to know is when you can come to fix their immediate problem. And if you advertise that you are a 24/7 business, believe me, you do have to live up to it. When the kitchen is being flooded by a leaking tap/pipe, people are only too happy to pay a call out fee to get the problem fixed. In the end, it’s a darn sight cheaper for them to pay a reasonable and fair call-out fee rather than having to replace all the cupboards under the sink.