Use mail carrier route maps to define your delivery area. Direct mail is the best way to keep in front of potential delivery customers. Once again a smaller list, mailed very frequently will yield the best results. Experiment with different offers and track response carefully. Repeat your best offers, get rid of the ones that do not work and keep adding new ones. Once you have fine tuned this type of mailing, it will not cost you money, it will make you money every time you mail. Then, it is time to expand that delivery area.
As a way to maintain your business name in front of the Twitter followers, you will need to tweet regularly. Posting on Twitter is associated to volume, which means you have to submit often and your posts need to be of large quality. When you maintain posts short, it is possible to stretch out one occasion by offering a couple of updates.